Prince William has called on young people to wear their poppy and reflect on the meaning of Remembrance Day, in a heartfelt new video message released today (Tuesday, November 11).

The Prince of Wales, who took part in Sunday’s national Remembrance service (November 9), used the address to remind young viewers why it is important to honour those who served and sacrificed their lives in war.

“Armistice Day is an important time for us to stop and reflect; it is a reminder that Remembrance is for everyone,” William said in the video, which was shared with audiences aged nine to fourteen.

“When we remember, we connect with service in a personal way. We learn from the courage of others, and we carry their stories forward, so they are not forgotten. It’s not just about the past, it’s about shaping who we become in the future.”

He continued: “Remembrance teaches us empathy, resilience, and responsibility. And when we wear a red poppy or take a moment of silence, we are saying, ‘Thank you. We have not forgotten, and we will not forget.’ Coming together for Remembrance is a vital way to honour those whose service keeps us safe.

“Even today, as we continue to face conflicts across the world, we honour those who have gone before us and those who are serving now. Their memories matter, their lives matter, and they remind us to be respectful, kind, brave, and thoughtful every day.”

Prince George Attends Festival of Remembrance

William’s message came just days after his son, Prince George, attended the Royal British Legion’s annual Festival of Remembrance at the Royal Albert Hall in London.