The Duchess of Sussex has surprised fans by making a bold shift in her post-royal career—stepping into the world of alcohol branding, starting with a rosé wine and expanding from there.

According to the Daily Mail, Meghan is developing a full line of alcoholic products under her As Ever label, beginning with rosé and eventually including ready-made cocktails and high-end drinks like flower-infused gin.

A source close to the Sussexes revealed, “The rosé wine is only the first product in what she and Netflix hope will be a substantial alcohol range.”

If successful, Meghan will join a long list of celebrities-turned-drink moguls—Kylie Minogue, Cameron Diaz, Sarah Jessica Parker, John Legend, and Brad Pitt among them.

The list goes on with gin producers like Ryan Reynolds and Idris Elba, and tequila brands from George Clooney and The Rock. Even Buckingham Palace has its own label.

So, it seems Meghan has made her choice. After leaving behind royal duties and years of speculation about possible political ambitions, she’s now leaning fully into lifestyle and influencer culture. The move feels like a natural evolution—perhaps even inevitable—for someone who once ran a lifestyle blog, The Tig, before royal life prompted its shutdown.

In recent weeks, the duchess has signaled a clear shift toward a brand-focused public image. From polished beach photos with Cartier accessories to upbeat social media videos—like a clip of her dancing shortly before giving birth—Meghan appears ready to embrace a new phase of public engagement.

A source confirmed that one particular video was “a huge hit,” and she and her team considered it “a win,” likely anticipating that such buzz would translate to product sales.