Moore echoed his views, branding As Ever the “worst brand execution to date.” She argued Meghan showed “zero ownership” and was simply “labeling her brand.”

Moore added, “She’s doing such a brutal—or good—job, depending how you look at it, of getting free PR and then absolutely sh-ting the bed.”

Still, As Ever has enjoyed real commercial traction. Following its initial launch, Meghan restocked several items, including three herbal teas, a crepe baking mix, shortbread cookie mix, and new jam flavors like apricot spread and orange blossom hominy. She also introduced a rosé wine described as having stone fruit notes and gentle minerality.

While her focus has shifted to entrepreneurship, Meghan recently admitted she “sometimes” misses acting. Speaking on the Aspire with Emma Grede podcast, she reflected on filming her Netflix series With Love, Meghan and how it reminded her of her time on Suits.

“Being back on set was great,” she shared. “I realized how much I missed my crew. Even though it wasn’t scripted, it gave me a piece of that life back. And building my own business also gives me that team dynamic I really craved.”