The couple’s apparent professional divergence reflects poorly on their brand.

Together, they were meant to be a modern power couple, redefining royalty and championing social causes. But the cracks are showing, and the public – who were once captivated by their young and fresh partnership – are now questioning their authenticity.

Adding fuel to the fire, the upcoming German documentary ‘Harry – The Lost Prince’ promises new revelations about Harry’s struggles post-Megxit.

While the title reflects Harry’s attempts to carve out a meaningful role outside the Royal Family, it also underscores a sense of floundering. An extremely apt title for a prince who doesn’t appear to know what to do.

Are the separate paths for the Sussexes a savvy PR strategy to reposition them as individuals? Or are they a symptom of deeper fractures in their working relationship? Either way, it’s a gamble that appears to be backfiring.

Prince Harry’s relentless solo engagements and Meghan’s exile from joint public appearances seem less like complementary efforts and more like two people moving in very different directions.

If Brand Sussex was meant to thrive on their unity, it’s time for them to decide whether their separate public appearances are helping or hurting their cause.

Because right now, all signs point to the latter.