PETA recently shared a resurfaced video from 2006 depicting turkey mistreatment, while also announcing plans to confront Thanksgiving shoppers at a local market.
On November 23, PETA posted the video on Instagram, sparking strong reactions from viewers. The graphic footage shows alleged physical and sexual abuse of turkeys by employees at a Butterball plant, with claims that some even bragged about their actions. The post, captioned “Do you know what happened to your Butterball turkey before they were killed?”, left many social media users horrified.
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Comments poured in, with many pledging to stop eating turkey. One person wrote, “We rarely eat turkey, but now it’s never,” while another remarked, “This is horrifying—I’ll never eat turkey again.” Some users even expressed regret over their Thanksgiving turkey purchases, wishing they had seen the footage earlier.
However, others questioned the timing and credibility of the video. Critics pointed out that the video is nearly two decades old, referencing incidents from 2006. One commenter stated, “This happened 18 years ago in Arkansas. Misleading people like this is wrong.” Others wondered whether the video showed recent abuse or simply reused old footage.
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Butterball responded to the resurfaced video, clarifying that it was taken before the company became private and before its certification through American Humane.
A spokesperson emphasized the company’s commitment to ethical treatment, highlighting their status as the first turkey producer certified by American Humane 11 years ago. Butterball assured the public that they follow over 200 science-based standards for turkey care, with yearly audits to ensure compliance.
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